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Mumbai D2C apparel brand known for pop-culture prints; majority acquired by Aditya Birla's TMRW house of brands.
- Sector
- Ecommerce & Retail
- Tags
- fashion, D2C, apparel
- City
- Mumbai
- Area
- Andheri
- Founded
- 2012
- Team size
- 201-500
- Total funding
- $40M
- Investors
- Aditya Birla, Investcorp